Republic of Tea

App design, branding

Republic of Tea have a huge variety of products so needed a very large ecommerce store to accomodate them all. We helped brand and introduce a loyalty platform for the website to provide regular users with freebies and other rewards.

We mapped out the user flows and sitemaps for the whole site to ensure navaigation a was key. After really digging into the brand we decided the site needed to be very graphical and use images and icons to increase the navigational experience. This worked and the feedback we recieved from users has been very positive.

The rewards portal helps to keep users happy and returing to make more purchases. With every purchase made the CPA (cost per aquisition) decreases meaning Republic of Tea are making more sales for the same amount of marketing capaign money.